Yu-Gi-Oh!

Website Privacy Policy of Konami Digital Entertainment B.V.

KONAMI Digital Entertainment B.V. ("KONAMI", “we” or us”) takes its obligation to protect your privacy seriously. This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us will be processed by us. Please read the following carefully to understand our practices regarding your personal data and how we will treat it. By visiting this website, our mobile applications and any of our other online or mobile products, contents or services (each a “KONAMI Site”) you are accepting and consenting to the practices described in this policy.

You may be reading this policy in English or any one of the languages that we translate the KONAMI Sites into, however, with respect to personal data, we are subject to the UK Data Protection Act 1998 (the “Act”).

The Data Controller for the purpose of the Act is KONAMI Digital Entertainment B.V. of 14-16 Sheet Street, Windsor, SL4 1BG.

What is Personal Data?

Personal data is information that identifies you as an individual, either on its own or in conjunction with other information held by us. The definition is very wide and your gamertag may fall within it. Your IP address can also identify you and will fall within the definition.

Collection of your Personal Data.

KONAMI may collect personal information from visitors to KONAMI Sites in order to deliver our goods services to you and to develop, customise and enhance our goods and services or we may receive it (with your permission) from third parties such as social network operators.

Use of your Personal Information.

In order to facilitate our services we use your personal information for the following purposes:

  • registration for online accounts;
  • creation of a personal profile;
  • player match up and other head-to-head online competitions;
  • registration for games and/or special game-specific events, including online prize promotions;
  • customer support and/or technical service requests;
  • newsletter subscriptions;
  • access to our products and/or services on social networks or other third party services;
  • otherwise through use of our software, mobile or online services where personal information is required for use and/or participation;
  • administration of prize promotions including the fulfilment of prizes;
  • processing orders for goods, services and subscriptions.

processing orders for goods, services and subscriptions.

  • where you have opted to receive them, to send you marketing and promotional messages by text, email or other means;
  • in research and analysis (including product development); and
  • for referral services, marketing surveys and email campaigns;
  • to create custom audience groups on social media (to ensure that we reach those who are interested in our goods and services).

If you use our mobile applications, we may collect your GPS location or your device’s unique identifier. We might also collect the type of device you are using, or the version of the operating system your computer or device is running. We might look at, for example, how often you use the app and where you downloaded it.

We may also collect certain anonymous usage data, such as pages visited and services used. We generally use usage data to improve our services to you and to customise and enhance your experience of the KONAMI Site(s). Such data is not personally identifiable information unless it is used in conjunction with other data that is capable of identifying you as an individual. If it is aggregated in this way, it becomes “Personal Data” and we will deal with it in accordance with this Privacy Policy.

Collection of Data from Children:

Any person may register, where available, on the KONAMI Sites. We do not seek to collect any personal information from Children under the age of 13 although, where our games have a PEGI rating lower than that age, we allow them to participate in activities available via the KONAMI Sites and we do not block our site with an age-gate. We do not, however, allow children to participate in activities that require submission of personal information such as message boards or prize competitions. We encourage parents to discuss the reason why we have these rules with their child and to put in place sufficient safeguards on their home networks to prevent their child from circumventing these rules.

Managing your Personal Data

When you register with a KONAMI Site or download our apps, we may ask for your consent in order to collect, process or use your personal information for specified purposes. If you wish to withdraw any consent you have provided to us for such use of your personal information, you can deactivate your account online or amend your personal data preferences . You are entitled at any time to ask to review the personal data stored about you without charge. If you wish to do so contact us directly.

You can opt out of certain communications: to stop receiving marketing communications, newsletters and surveys you can change your preferences within your account or follow the instructions in any messages you get. Your device settings should provide you with instructions on how to turn off push notifications.

Cookies Policy

Cookies are small files generated by the KONAMI web server and transmitted to the browser that you are using to access KONAMI's services, and stored exclusively on your device. We use cookies in a variety of ways. Our Cookies Policy can be found here.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using a KONAMI Site you consent to the processing of data about in the manner and for the purposes set out above.

Changes to our privacy policy

Konami Digital Entertainment B.V. reserves the right to change this privacy policy, specifically in the event of changes to its services and in the course of the development of new technical security standards. The date that this policy was last amended is set out below.

Questions and suggestions about our privacy policy

Please send any suggestions or questions about our privacy policy to webportal_eu@konami.com or call

+44 (0) 1753 271 888.

Last amended September 2016

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