Featured Official Tournament Store (OTS)
Most Excellent Gaming
481 Enfield Street
The World Championship Qualifiers are done, and while we await the Yu-Gi-Oh! World Championship 2019, in August, the action is back to the Official Tournament Stores (OTS) as Summer 2019 is now fully underway! For this month, we go to Enfield, Connecticut where we can find Most Excellent Gaming, and July's Featured OTS!
The owner, Mason Allen, opened Most Excellent Gaming as a comic book shop 25 years ago. "I wanted to sell my comic book collection, but stores would only give 10%, which I thought was ridiculous! So, I set about trying to sell them myself. I did shows and eventually shows turned into a store," explained Mason! After the store opened, Mason began to expand his inventory, eventually selling card games, with Yu-Gi-Oh! being added to the store's offerings about 15 years ago. In that time, Most Excellent Gaming has become one of the largest Yu-Gi-Oh! TCG communities in the Massachusetts/Connecticut area, getting 16 to 32 players for their local tournaments every week.
"Players want to go to OTS events, and they love OTS Tournament Packs."
- Matthew Aprim, Event Manager
To accommodate their growth, Most Excellent Gaming has moved twice, each time upgrading into a larger space. The first location started with 1,600 square feet of space, then they moved to a 5,000 square foot space, ultimately landing in their current store which has 20,000 square feet! That space is not only just for gaming! "It's not just for TCGs, it's also toys, Funko Pop!®, board games, and we needed the space spread out for customers." But even with all that space, they still get a big showing for all their card game tournaments! "We have had over 175 players in the store for events," said Cesar Gonzalez, the store's Yu-Gi-Oh! Specialist!
As Mason did before Most Excellent Gaming opened, his store attends local comic book shows where the store's presence there allows them access to a variety of potential new customers. Additionally, the store advertises on social media, in the local newspaper, as well as in local libraries and schools. The pièce de résistance is the coupons that are included in their advertisements. The coupons are a huge draw, and really helps to get new players into their OTS. Cesar remarked that they have a small Speed Duel community and that "Speed Duel is a much easier way to demo the game." The Yu-Gi-Oh! TCG has children as young as 7-years-olds that play with the older players assisting those Duelists with Deck-building and other advice, as needed.
Being an Official Tournament Store has been of great benefit for Most Excellent Gaming. "Players want to go to OTS events, and they love OTS Tournament Packs." Apparently, on a day that Cesar was not available, Mason decided to run a Box Tournament, thinking that the Duelists would love to participate. Much to his surprise, his players were NOT pleased and wanted to play for OTS Tournament Packs instead! So, when Mason was asked what one piece of advice they would offer up to other Official Tournament Stores, his overwhelming response was to "Give the customers what they want, and OTS Packs are important to players."
Congratulations to our July 2019 Featured Official Tournament Store, Most Excellent Gaming!